Lego is planning to stop using materials from fossil fuels for its famous bricks by 2032, choosing more expensive renewable and recycled plastics instead. The company has tried over 600 kinds of materials but found limited success. Now, Lego will spend up to 70% more for certified renewable resins to help lessen its effect on the environment. By the year 2026, Lego will be able to fulfill more than half of its need for plastic using sustainable material, because of long-term deals made with suppliers.

Even though it costs more to make, Lego aims to maintain current pricing for consumers on its products. This is possible because of its family owned structure and sustainability focus. The market for renewable plastic is still new and just starting out so it tends to be more costly and have limited supply. Competing toymakers are also transitioning to sustainable materials albeit with different timelines and level of aggressiveness.